Go your own way.

"Squeezing your business (or career, or relationship, or lifestyle) into someone else's plan hurts, and it denies your own self-leadership." — Tara Gentile, Quiet Power Strategy

There are a lot of plans and products out there that sell you a process or a formula. It seems so sexy, doesn't it? A prescription-ready answer for building your business, life, or idea?

There's a reason that the word "how" is one of the top-performing headlines in the copywriting world.

How ... to build a business
How ... to start your own startup
How ... to write headlines that get results.

Why the word "how"? Because we want desperately to have a result that we see others getting. So we want to know how they did it.

Be careful.

You're charting your own path. You are a unique set of skills, circumstances, relationships, and desires that aren't the same as someone else's. Copying someone else's process or language might sound silly on you.

Knowing how is so tantalizing.

But is it you?

Writers Resources for 2015: Make a Living as a Writer With These Sweet Courses

Want to make a living as a writer? Maybe you’re simply looking to improve your craft. Maybe you want to self-publish a book, or you want to learn more about publishing. Perhaps you’ve got a side-hustle, and you want to turn it into a full-time business. Maybe you’re working on a book proposal but you’reContinue Reading

Ten Ways to Use Storytelling to Improve Your Ability to Connect and Communicate.

Humans are born storytellers. The way we tell and share our stories about who we are, what we do, and what we want. This, in turn, affects who sees us, hears about us, and whether or not the right people connect with us. When you want to learn how to describe yourself or your business,Continue Reading

Is making a blog really worthwhile?

It’s hard to understand why so many people are spending so much time investing in making “free content” when there are so many other things to do in building a business. Have you ever made a product and wondered why it didn’t go anywhere, or feel like you’re spinning your wheels at your company throwingContinue Reading

Sometimes I scream at trains underground

There are secret spaces inside of any city. In Brooklyn, the underground subway is noisy, chaotic, and dirty. I wear gloves to avoid germs, and I try not to touch anything if I can try. Loud advertisements are ripped and edited almost immediately after they are posted; teenagers often color in the eyeballs with redContinue Reading

Habit change, solitude, and stillness

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A 30-day writing challenge, a brand new class, and a book giveaway.

Want to be a better writer? What does it take to become a better writer? I’ve been thinking a lot about resolutions and goals lately, and every time I talk to someone, I hear the same dream: I want to write more. So these past few weeks, I’ve been making a few new things toContinue Reading

Mediocrity is deadening. Be different, be daring, be unusual.

When the world asks you for typical, do one better. When you’re surrounded by people who do only as much as they have to, you’ll feel pulled to do the same. Mediocrity is a pull towards the middle. Averages pull brightness down. Standards might bring the lowest up to passing, but they’ll also be a strongContinue Reading

When the blues hit, what do you do? Notes on darkness, sadness, and melancholy.

What do you do when you get sad? Sometimes dwelling in darkness can be a helpful, healthy adventure. Other times, too much time in the dark can prompt stagnation and wallowing. How do you know how far to go? When is it too much? When is darkness healthy and when is digging into rumination tooContinue Reading

An invitation into the darkness: the value of rumination and notes on finding your own inner guru.

The darkness of winter: time to turn inwards. The northern hemisphere is swaddled in darkness, as it is each winter. Today is the longest night of the year; the shortest day. The sun will rise late and quickly dash off, leaving us behind to contemplate the cold, wind, and dreariness of night. Despite the prominenceContinue Reading