Curious about the next workshop coming up, the Content Strategy for Thought Leaders course? We've only got a few spaces left and early bird pricing ends tomorrow, February 1, at the end of the day.
Why is writing such a challenge?
Writing clearly can be a challenge. In particular, people struggle with writing about themselves, creating a cohesive string of pieces that showcase their ideas, and in knowing how often they should write.
You have a body of ideas—you know you do—and trying to figure out how to extract them, organize them, and put them onto paper can be tremendously difficult. If you've ever thought to yourself...
How on earth should I get started?
Who am I writing to—myself? Someone else?
What narrative perspective should I use when I'm writing?
How much should I share?
How many essays do I need to write?
Do I have to blog every day to build a body of thought leadership?
... then I'd love to invite you to join us on a four-week journey to explore your body of thought leadership.
Join us in a four-week workshop: Content Strategy for Thought Leaders.
In this brand-new workshop, I take a deep dive into what it means to be a thought leader, why writing and communicating your ideas is so imperative, how to map and organize your content, and how to design essays that help connect you with your right people. Along the way, we'll paint pictures of your clients or your audience, look at specific templates for writing well, and understand why search terms can be so useful in knowing what to write about.
You'll leave with a mind map, a set of tools and templates for creating stories and essays, an outlined framework of your content, a clear understanding of who you are writing to, and your first essay (or maybe two!) in a six-point framework that builds your body of thought leadership.
"Your feedback and the examples are so helpful. I love your course format."
"Thanks for developing this course and offering to us folks who are "newbies" (and at an affordable price too)!"
"Beautifully designed, easy to read and follow."
"I love the blend of wisdom, psychology, and practical steps."
Writing doesn't have to be terrifying.
Making content doesn't have to be terrifying. Knowing what to say isn't a secret code that some people have and others don't. In this four-week workshop, you'll work alongside talented peers and co-editors with my own "recipe book" of instructions and step-by-step modules to get you organized and get your ideas on paper.
If you're struggling to write content and copy for your website—from your about page to the home landing page, we'll cover that. If you're looking to dive into complex works and position yourself as an expert, we'll begin to map out the steps to make it simpler with clear action-steps towards creating your work.
Working with a private consulting coach can cost you hundreds of dollars per hour and take several months. While there's a right time and a place for a consultant, this course can get you up to speed quickly and efficiently and get what you want—your writing and ideas, framed, organized and delivered.
Why does writing seem so easy for some and is so hard for other people?
Part of the course looks at the psychology behind why we stall and stammer when writing, and why it's so hard for people to get started blogging. As we unpack the "why" behind our behaviors, we understand how we get in our own way, and what to do about it. I work to re-frame your perspective and show you how creating your stories and essays can even be (dare I say it?)— fun and satisfying.
Building your area of thought leadership:
This course will help set up your framework for success. We'll do 8 mini-projects together as exercises. If you do each one, I know you'll be deeply satisfied by the end of the course.
While this course does not take the place of a private copywriter or editor, this course is the big step towards getting your content and ideas organized. In addition, you'll have access to a peer group of co-mentors and co-editors,
Further, I'm adding four audio interviews with thought leaders and excerpts to the program, which you'll get to keep and listen to whenever you'd like. As one participant said, "I started listening to the audio and I was HOOKED. These are such good interviews!"
If you want to join us:
There are 9 spaces left in the class—the roster is more than two-thirds full already. Early bird pricing ($100 discount) ends Saturday, February 1st.
CONTENT STRATEGY COURSE:
FEBRUARY 17, 2014 ~ MARCH 14, 2014.
Some frequently asked questions:
Do I need to take the writer's workshop first in order to take this course?
No—the courses are separate and independent, although there is often overlap between the two and people regularly sign up for both. The Writer's Workshop is an exploration into your ideas, your writing habit, and frameworks for storytelling. This course is a more specific look at building your own body of thought leadership around one specific area.
How much work is required?
I ask that people allocate 5 hours per week to do the course materials—it's a 20-hour certificate course. Some students find they spend more time each week and the exercises serve as prompts for them to focus on this as their challenge of the month. Typically, people allocate two evenings per week to work on the materials, similar to taking a night course. You can also budget time in your lunch hour and/or on weekends.
Why is it four weeks and not shorter or longer?
The course is an intensive designed specifically as an opportunity for people who are busy and have full-time jobs; we like to see results quickly, and it's difficult to manage signing up for a full semester course or taking time off of work. Yet you know you want to improve in this area. I've found that the four-week framework lets us dive deeper than a day-long workshop or course, and still gives you the results and tools you need quickly so that you can accelerate your business and writing quickly.
I'd love to come, but I'll miss one of the weeks—I'm traveling for work. Can I still take it?
In the past, many folks have one or two conflicts, and they budget time to catch-up, doubling up the materials one week. You also get to keep every single document, discussion, audio tapes, and the lessons to do (and re-do) at your own leisure, so if you'd like to slow the pace down and do it on your own time over 8 weeks, you are more than welcome to do this.
Will you be offering the course again?
I will be offering a go-at-your-own pace version of the course in the future, but the next time I teach this live workshop won't be until summer or later in 2014.
I have a different question—can you answer it?
Absolutely. Fire away by email and I'll help get you sorted.
CONTENT STRATEGY COURSE:
FEBRUARY 17, 2014 ~ MARCH 14, 2014.