Category Archives: Professional Development

Is making a blog really worthwhile?


It’s hard to understand why so many people are spending so much time investing in making “free content” when there are so many other things to do in building a business.

Have you ever made a product and wondered why it didn’t go anywhere, or feel like you’re spinning your wheels at your company throwing content at the wall to see what sticks?

For a long time, I felt like content creation was a mystery.

It made me wonder: how do some people grow audiences quickly and generate revenue so fast? Why do some products get made and launch to the sound of crickets? How do you build an audience and community that trusts you, wants what you have to offer, and looks forward to sharing your work?

When I was starting out, I wrote and wrote (more than 100 essays!) and nothing seemed to work. That was before I realized how to start sharing my work in ways that actually spread my message. (It turns out pushing “publish” on WordPress and waiting for people to show up doesn’t really work.)

Let’s stop making products that don’t go anywhere, and let’s start making work that matters.

This month, I've had the chance to sit down and document everything I know about content marketing, building an audience, and creating work that is useful and meaningful to other people. It falls under this term "content marketing" — which sounds like a buzzword, but really means something deeper.

Content Marketing is part science, part inspiration. It’s a blend of using your intuition and creativity, and also getting real about what it takes to grow an audience. You have to wear the hat of both a scientist and an artist, leaning on hard data as well as on your intuition.

In short, Content Marketing is the beautiful art of making work that matters — and then finding ways to share it with people who want to see it.

I'm jumping up and down to finally write about this — and share the work I've been putting together. It's my most recent baby, and we already have a list of nearly 4,000 people (3,801 and counting!) signed up to be notified when the class opens up.

For the last two months, I've been interviewing folks, putting together the curriculum, and recording videos for my next course: One Month: Content Marketing. I'm making this class with One Month — the startup in New York city I recently joined forces with, where I'm heading up their communications efforts.

Slide mashup for blog
If you’re tired of creating content that doesn’t go anywhere, you’ll learn our proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, I’ll share with you specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.

Registration for this class opens this Thursday, when we're opening up the course to a small group of students to join in on our next class.

If you want to learn about marketing, creating content incentives, growing your email list, and building an audience, then I'd be more than thrilled to have you on board.

(Hopefully) I'll see you there!

Sometimes I scream at trains underground

There are secret spaces inside of any city. In Brooklyn, the underground subway is noisy, chaotic, and dirty. I wear gloves to avoid germs, and I try not to touch anything if I can try. Loud advertisements are ripped and edited almost immediately after they are posted; teenagers often color in the eyeballs with redContinue Reading

A 30-day writing challenge, a brand new class, and a book giveaway.

Want to be a better writer? What does it take to become a better writer? I’ve been thinking a lot about resolutions and goals lately, and every time I talk to someone, I hear the same dream: I want to write more. So these past few weeks, I’ve been making a few new things toContinue Reading

The upside of being busy

Being busy – being full, having a lot to do, filling your calendar to the brim — can be overwhelming, tiring, exhausting. Sometimes we’re busy for busy’s sake. And answering “busy” to how have you been is, well, annoying. But sometimes there’s an upside to being busy. When you’ve got a handful of projects toContinue Reading

Have you changed your narrative lately?

As I wander through cities, one of the things I look for is evidence of fresh construction. Cities are living, breathing, pulsating organisms, and a great indicator of change is the number of cranes you can see dotting the skyline. In San Francisco, new construction emerges when the lack of residential units becomes absurd; inContinue Reading

How to Create an Online Home You Love: a one-night live event in NYC with Holstee, my hubby & me.

How’s your internet home treating you? Are you loving it, hating it, indifferent towards it, or … not making it? If you’ve ever wanted to start a blog, write an e-book, or create your own online home powerhouse to showcase your creative ideas, then it’s time to make it happen. I’m thrilled to announce aContinue Reading

Ship. Iterate. Improve. Repeat.

How do you make something great? Start small. Build something that you can do today, this week. Ship a little piece of it. Stop holding on to it. Maybe keep the idea big, but just start with something so small you can’t not do it. Make the smallest version possible. Give it away. Share it. SellContinue Reading

You don’t have to do it alone. [an epic resource + event + spiritual program guide.] All my favorite programs for you, right now.

Many of us want similar things in life. Freedom. Love. Money. Safety. Security. Happiness. Depending on where you are in Maslow’s theoretical hierarchy of needs, your next immediate problem might either be finding a meal to satiate your hunger—or it might be reaching out to new meetup groups to make more friends. It might be heading out onContinue Reading

What to do about negative feedback.

Are you hungry enough? So I’m at home on a Saturday night, and I’m watching America’s Next Top Model, one of my guilty pleasures and trashy TV shows that I sometimes tune into (it’s that, Project Runway, and Suits that make me curl up with a bowl of popcorn after a long day). While you can holdContinue Reading

Are you in love with the product? Or the process?

“My job is to do, not to judge.” — Dani Shapiro Sometimes, as writers or as makers, we become obsessed with the outcome. The work itself as object, as product — not as process. We judge, criticize, and refuse to do the work when we see the outcome as one great failure. Push publish anyways, IContinue Reading