Category Archives: Stories

The Writer’s Workshop is now open for our summer session! Join us for the next class—and kickstart your writing into high gear.


It's baaaaack! The Writer's Workshop will open up again this summer for a brand-new six-week session beginning June 30th.

The Writer's Workshop is a live course focused on improving your storytelling, writing, and narrative abilities through eight masterful lectures and exercises — together with a community of co-writers to share the journey. We interview experts across the industry in marketing, communications, blogging, and book creation — and send YOU on a journey to dig into your own inner creative.

This time around, there are a few changes and additions:

Now that almost 100 people have taken the course, we've gotten excellent feedback, tips to make the program even stronger, and rave reviews from students. Here's what you get—and what's changing:

In the upcoming summer session, I'm adjusting the course to become a six-week program.

Also, the Writer's Workshop will be available at three access points—to make it both more affordable for more people. There is a self-paced budget option for people who want to do the course on their own; a live class where we get to meet each other and join forces with all the alumni in the program (my favorite part!), and a private, closed Writer's Circle for just a small group of people to receive more personalized attention and coaching.

Both the Writer's Workshop and Content Strategy will run again this summer, beginning June 30—check out the course pages for full details and how to register.

Who is this course for?

This course is perfect for people with aspiring creative writing dreams; professionals looking at improving their communication skills for a day job; bloggers who want to improve their craft; or people with an existing writing practice who want to meet other like-minded people.

"Improving your writing means you can improve your relationships, improve your work, and get more of what you want."

We are all writers.

The idea that writing is a separate tool or skill from other skills is a myth that needs to be debunked. We should all be excellent communicators—because the more powerfully we can convey our ideas, the more we can achieve.

Improving your writing means you can improve your relationships (through better inter-personal communication), improve your work (by getting better at describing what you do), and get what you want (by better articulating what you want).

"Sarah combines her experience in athletics, writing, and design to teach in a relatable way that inspires growth. This course not only evolves the way you think and create, but helps you hone your sales and persuasion skills. So, you come away with a fresh set of tools and the know-how to apply them to your business, career, or creative projects. Two words: do it." — Matt Hunckler

"Her content is always thought-provoking and will force you to confront the challenge of executing your best ideas. She studies where great ideas come from and helps individuals and businesses do great work." — Cycle 1 participant.

What will you need?

You'll need an inquisitive mind and a curiosity about how to improve your writing ability. The course works best if you bring an open-mind and a gentle countenance—behind the doors we like to create a warm, respectful atmosphere for collaboration and creation. You'll need about three hours per week for coursework, an hour to watch videos, and anywhere from three to five hours to work on your writing projects. In the past, students have set up time in the evenings and on the weekends to do the course—it's best to plan ahead and carve out a few hours for your work to get the most out of the class.

Limited pre-enrollment closes May 25th:

Class begins on June 30th — and early-bird enrollment closes May 25th. Early bird registrations get a $100 discount off of either the registration for the live class or the self-guided class.

Can't wait to see the new class!

Want to be a better storyteller? Two new online workshops, April 24th and 29th.

Humans are born storytellers. The way we tell and share our stories about who we are, what we do, and what we want affects who sees us, hears about us, and whether or not the right people connect with us. If you want to learn how to describe yourself or your business (or both), joinContinue Reading

How do you talk about who you are?

Cue the scene. I’m standing in a big house party, feeling eerily like I’m in an episode of Animal House, red solo cups in hand, loud music,  glittery females and dapper gentlemen draped over surfaces. My toes point inwards and my hips clench together a bit. My insides are crawling. Apparently my inner Extrovert refused to comeContinue Reading

When your ego starts yelling at you… remember this:

Ever have those voices in your head, while you’re working or trying something new? That ego. The voice that tells you, whispers softly, cruelly inside of your mind: “You aren’t good enough. This wasn’t very good. Why did you bother? You’re not in shape enough. You should go to yoga class, but it’s not goingContinue Reading

What’s one big thing you can do to improve your business and your life?

“Writing doesn’t just communicate ideas; it generates them. If you’re bad at writing and don’t like to do it, you’ll miss out on most of the ideas writing would have generated.” -Paul Graham Kevin Kelly, founder of Wired magazine, wrote that “the new economy is about communication, deep and wide… Communication is the foundation of society, ofContinue Reading

Desire, feelings, and inner softness: why is it so hard to feel good?

1. A confession. The first time I picked up my copy of Danielle LaPorte’s Desire Map I could hardly finish it. I watched as social posts flickered in my online vision, people talking about its brilliance and I wondered why I couldn’t handle it. Personally, I wanted to throw it against the wall. It tookContinue Reading

What’s in the trunk? A mysterious tunnel inside the house… and some of the things I’m so grateful for.

What’s in the trunk?   My dad just moved to Colorado and I’m here for the week, visiting for the first time. The cold, snowy mountains outside of Denver are filled with deer, elk, and other creatures that wander up to the backyard and say hello. (There’s also a new dog in the family that’sContinue Reading

The hidden power of doing interviews (and how to get better at them).

I used to hate interviews. I stammered, I inserted words such as “like” and “um” a whole bunch, and my voice pitched up at the end of nearly every sentence. I sounded exactly like what I was—a young 20-something female with insecurity about my ideas. Then I started listening to the interviews and analyzing them.Continue Reading

Now Open: The Fall Writer’s Workshop, Sept 16th–Oct 11th.

Want to improve your writing? Want to join a community of talented creatives interested in improving your storytelling and writing skills? Maybe you’re itching to hone your chops and get back into a learning setting again this Fall. For all the aspiring creatives and writers out there: join me as we gather together this FallContinue Reading

Less is more, imperfect is perfect, and done is done: 17 tips, tricks & habits I use for writing, creation + business-building (or any creative pursuit).

What’s better than perfect? Done is better than perfect. Part of the beauty of writing, asking, and making projects is actually doing them. The best way out of something is often through it. Getting it done is where the art is. Seth Godin says “ship.” I say “do.” It means the same thing. Make itContinue Reading