The Writer’s Workshop: Foundations

Write powerfully. Tell sticky stories. Build content that converts. Create messages that inspire action. Writing well unlocks your ability to describe who you are—and what you want.


NEXT LIVE CLASS: June 30, 2014 ~ August 8, 2014.

Self-Guided Option—$300.
Live Class Registration—$500.
Live Class + Writer's Circle + Private Coaching: $1000.
Registration ends June 23rd.


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Writing is everywhere.

Everyone is now a writer. In today's digital age, blogging and email are the primary modes of communication in business and in personal life—making writing and communication skills more important than ever.

The most powerful thing you can do in both your personal life and your business life is write well and tell great stories. Messages that persuade, content that converts, and language that influences others is the key to making change and articulating (and getting) what you want.

You can't afford to write poorly.

Writing well is the key to unlocking your ideas, to creating a business of your dreams, and to starting powerful relationships.

This four-week course will teach you about writing, storytelling, creating compelling copy, and how to write persuasively.  You'll get to practice your craft, learn new writing tips and tactics, get direct feedback on your writing, and connect with other talented creatives within a private workshop format.


“Beyond writers, this is a powerful class for any communicator, storyteller, or business person. Language is how we share our ideas and inspire action. Everyone should take this course.” – Amber Rae, The Bold Academy.
"Ready to become a better writer? Sarah is my go-to gal. Check out her Writer's Workshop!" – Tara Gentile, Business Strategist, Kickstart Labs.
"Sarah is one of the most brilliant writers that I know, so I jumped at the chance to take her writing class. I am so glad that I did. She brought my writing into uncharted territory while consistently providing unwavering inspiration and support." – Suzannah Scully, Executive Coach, Speaker and Blogger.

The Writer's Workshop: A six-week digital course.

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In this updated and expanded SIX WEEK digital course, you'll learn:

  • What common mistakes most writers make and how to fix them;
  • How to craft great stories--and the hidden frameworks behind great stories;
  • How to cultivate your imagination and vision and unlock your inner creative;
  • The art of persuasion and how to write copy that converts;
  • Specific tools and templates for how to improve your copywriting in blogs, email, and other everyday communication--tools that you can use thousands of times.

How this course got started...

Over the past three years, I've been researching the latest tips and tools in storytelling--and today I have amassed a library of over 85 books (and counting) specifically on communications and storytelling. As a communications specialist and communications consultant, my projects have included building communications infrastructure, creating internal communications initiatives, launching magazines, launching multiple blogs, taking on editorial roles, engaging in international journalism projects, and creating press campaigns for new companies.

I've taught in-person workshops at General Assembly, the World Domination Summit, and The Bold Academy; I've presented and taught at the University of Houston's Business School, the University of Virginia, and at Harvard's Graduate School of Design. Two of the workshops I teach on storytelling have consistently been sold-out classes at General Assembly and folks have asked me to expand the workshop to a longer format.

Now, the course is available online in a private, community-based workshop that you can join from anywhere. I've developed a course for people who aren't ready to go back to school yet (or can't afford a $50,000 graduate education), but still want to improve their game at work and in life.

This was my solution: a 6-week digital writing workshop with stories and exercises to practice your craft, as well as a private, shared community of colleagues to converse with and learn from. It's consistently sold out to rave reviews and is limited to a small-group format each time.

"Sarah combines her experience in athletics, writing, and design to teach in a relatable way that inspires growth. This course not only evolves the way you think and create, but helps you hone your sales and persuasion skills. So, you come away with a fresh set of tools and the know-how to apply them to your business, career, or creative projects. Two words: do it." — Matt Hunckler

Course Details:

This six-week program has four modules:

Module 1: Tap Into Your Inner Muse. 

  • Unlock your creative potential through key exercises in visualization, imagination, and association.
  • Learn how to get un-stuck, how to start writing, and how to tap into your inner creative.
  • From details to introspective to understanding alternative perspectives, learning how to add imagery and color to posts will improve your writing quickly and immediately.  

Module 2: Tell Sticky Stories. 

  • Human memory relies on stories--we remember messages that we can easily carry and share.
  • Learn three frameworks for great storytelling from the experts--from Joseph Campbell's Heroes Journey to Nancy Duartes' structures on resonance.
  • Use each of these frameworks to create messaging that’s relatable, sticky, and moving.

Bonus Audio Interview Set #1

  • After the first two modules, we'll take one "break week" during week 3 to listen to audio interviews.
  • You'll focus on working on your essays, drafting + revise your work, and sharing with your peers.
  • Our first Live Q/A video call will happen during week 3.

Module 3: Create Content That Converts. 

  • Learn how to create story frameworks for blogging, how to write a killer introduction (and thank-you note!), and the art of asking for what you want.
  • Get four customizable templates for everyday communication--never have to build an email from scratch again.

Module 4: Language That Inspires Action.

  • Discover influential strategies that inspire others;
  • Learn how to use language to persuade, influence, and inspire others.  

Final Week: Bonus Audio Interview Set #2

  • We'll wrap up modules three and four with the second half of your bonus audio interviews;
  • We'll have a second Live Q/A video call during week 6 to chat about your growth, learning, and take-aways.
  • Your final essay (optional) will be due, turned in or posted live and shared!

Course Calendar: What The Live Course Includes.

This course includes:

  • Stories and reading delivered by email to your mailbox each week on Monday and Wednesday Mornings. The readings will take about 30-45 minutes each day, and are curated essays, stories and ideas related to our weekly topic.
  • A practical assignment delivered with the lesson for you to complete twice weekly immediately following the readings, which you'll have 1-2 days to complete during the week.
  • A total of 8 lessons (2 per module) plus 8 assignments to practice what you've learned.
  • 4 video lectures delivered each Friday that recap the week's teachings, and includes an optional bonus "play" exercise for you to enjoy. (If you get behind on the material, this is a great way to catch up).
  • Two built-in "catch-up" weeks with space to write, explore your ideas, and connect with the group.
  • 2 live Q/A calls to ask ANY questions you have about writing, creativity, and our exercises. The calls will be during Week 3 and Week 6, at 8PM EST (5PM PST) on Thursdays.

Plus eight bonus audio interviews:

  • 8 bonus audio interviews with thought leaders, storytellers, writers, and creatives for you to download and listen to — detailing the habits, processes, and wisdom from bestselling authors, writers, and poets.

In addition, you'll also get:

  • An intake survey to share your work and showcase what writing or blogs you're working on and tell me a bit about your story;
  • A private online forum to meet other writers and learn from each other;
  • Customizable templates to use in email introductions and correspondence;
  • Bonus strategies and ideas for what to do when you're stuck and how to create great writing habits;
  • Bonus essay prompts for after the course to continue your writing work (4 bonus essay prompts--one for each week);
  • A lifetime membership to the online forum and any updated materials, videos, and handouts posted to our shared page so that you can continue to meet and interact with new members; 
  • A copy of Sarah's book, "Start Writing: A collection of essays on telling your story, refining your voice, and sharing your work." at the close of the course.

Option 2: The Writer's Circle: LIVE CLASS + Coaching Package

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Every course, there are people who want to go deeper — they want a guided program with a writing coach, personalized feedback, and a small group to share their work. This summer, I'm opening up ten spaces for an additional private Writer's Circle—a group of ten people dedicated to improving their writing, learning from each other, and getting the most out of this class.

You'll work side by side with me and your fellow writers through the entire live Writer's Workshop course. You'll be a part of the Facebook Group, have access to all of the materials, bonus interviews, and in addition, you will:

  • Join two private Writer's Circle calls at the start and the close of the course to share your work, meet your classmates, and form a mini Writer's Circle of support and encouragements. This is only for the private coaching option.
  • Get personalized, written feedback (2 hours) on two of your pieces throughout the course.
  • Have one private one-on-one clarity session with Sarah (1 hour) midway through the course to review ideas, brainstorm, create your best work, and make magic.

Live Writer's Workshop ($500)
+ Writer's Circle + 2 Group Calls ($200 value)
+ Personalized editing + feedback ($300 value)
+ 1 private one-on-one clarity call ($250 value)
$1250 = $1000.

Limited spaces available.

Register for the workshop + private coaching option. Class begins June 30.


Option 3: The Budget Option — go-at-your-own-pace self guided program.

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Want the program but can't make the live class? The budget option is a slimmer version of the program, which includes the four modules with 8 foundational lessons and 8 assignments.

You'll get immediate access to the program to go at your own pace, wherever you are, whenever you want. The budget option includes:

  • A self-guided version of the Writer's Workshop, delivered by email to your mailbox at your desired pacing.
  • All four modules of the writer's workshop, with stories, readings, and assignments for each module.
  • A practical assignment delivered with the lesson for you to complete twice weekly immediately following the readings, which you can complete at your own pace.
  • A total of 8 lessons (2 per module) plus 8 assignments to practice what you've learned.

You'll also get:

  • 4 pre-recorded video lectures delivered each Friday that recap the week's teachings, and includes an optional bonus "play" exercise for you to enjoy.
  • 4 bonus audio interviews — with Jenny Blake, Michael Parrish DuDell, MeiMei Fox, and Monica McCarthy.

Register for the self-guided course — and get access to the program beginning June 30th.

NOTE: The budget option does NOT include access to the private forums, our Facebook Group, or the Live Calls and Q/A. If you'd like to join us in our social postings, sharings + meet all the other alumni of the Writer's Workshop, join us in the Live Class option instead.

This is the first time offering the self-guided option. Pre-sale begins April 28th. The program will open June 30th, and continue at your own pace. 


"Writing is essential to our creative self, our soul: write to learn and to live." - (Tweet this)


03_Person have a story to tell

Read what past students have said:

"Sarah was great. Very engaging, very practical. I left with pages of notes and a lot of homework, but most importantly I left inspired with new ideas that kept me up late."

"Sarah was exceptionally well-prepared and engaged our class from the start. The material was presented clearly and creatively."

“I learned far more than I ever expected—it was a personal journey, an incredible ride, and an amazing content. Working with Sarah was wonderful.”

“I didn’t realize how much I could improve my writing until I took Sarah’s class—I could take this class over and over again. I can’t wait until she teaches another course!”

"Her content is always thought-provoking and will force you to confront the challenge of executing your best ideas. She studies where great ideas come from and helps individuals and businesses do great work."


Upcoming Courses + Registration Details

  • Fall 2013 Course Dates: Monday, September 16th -- Friday, October 11th -- SOLD OUT.
  • Winter 2014 Course Dates: January 13th, 2014 -- February 7th — SOLD OUT
  • Summer 2014 Course Dates: June 30th, 2014 -- August 8th. Registration open now. Limited spaces available.

This course is perfect for:

  • People with aspiring creative writing dreams;
  • Professionals looking at improving communication skills for day job;
  • Bloggers who want to improve their craft;
  • New writers who want to get started on a writing project;
  • People with a writing practice who want to meet other like-minded people.

What you'll need:

  • An inquisitive mind and a curiosity about how to improve your writing ability.
  • An open-minded countenance and the ability to be kind and gentle to your peers, creating a collaborative, safe space.
  • A desire to improve your craft of writing and a passion for writing, reading, or creating--and the desire to get started!
  • At least 3 hours per week for coursework and one hour for the video and audio components; plan also to allow a comfortable amount of time to write a few times per week;
  • A quiet, easy place to work or a place that you feel good about writing (this is not required--but helpful!) If you don't have this yet, consider finding a coffee shop or going to a library (or setting up a sign next to your computer that says "writing time" when you're writing.
  • Technical details: you'll need to be able to write easily (a computer or word processor, or a notebook and pen), have access to email and Facebook, and be able to view PDFs.

We are all writers.

The idea that writing is a separate tool or skill from other skills is a myth that needs to be debunked. We should all be excellent communicators—because the more powerfully we can convey our ideas, the more we can achieve.

Improving your writing means you can improve your relationships (through better inter-personal communication), improve your work (by better describing what you do), and get what you want (by better articulating what you want).

Writing well changes everything.

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